Financial Services Bank with revenues of USD 1.6 billion.

In recent years, the LatAm financial ecosystem has experienced significant growth in digital wallets and emerging fintech players, particularly among younger users.

Banco Patagonia aimed to reposition its product and engage the young audience amid rising competitive pressures and a digitally savvy, demanding user base.

• Go-To-Market Strategy
• Ideal Customer Profile (ICP) analysis
• Segment-based content marketing
• Optimized UX/UI
• Multivariate testing on landing pages
• Behavioral analytics
• SEO optimization for search engines and LLMs

The value proposition narrative and content prioritization were restructured to align every interaction with the conversion goal. The experience went from fragmented to an optimized flow, with hypotheses validated through multivariate testing and onsite behavioral analysis.

• +32% Conversion Rate – more qualified leads advancing to the bank’s digital onboarding
• Continuous iterations on value propositions and benefits to maximize conversions
• Multivariate messaging tests to measure the real impact of different copy and CTA approaches
• Behavioral Analytics (heatmaps & user journeys) to identify friction points and optimize in real time

The site structure and content were optimized around strategic keywords, improving organic visibility and attracting higher-quality traffic from search engines and LLMs.

Results:

Average session duration increased from 3 to 35 seconds, making organic traffic the highest-engagement source.

• Page load speed improved from 16 seconds to 1.7 seconds.
• Enhanced navigation and site structure reduced bounce rate by over 80%.

The redesigned landing page improved lead quality in performance campaigns, positively affecting acquisition KPIs and overall CRO.