Fintech – handling over 300,000 daily transactions with an average volume exceeding USD 8 million per day.

kamiPay introduced an innovative blockchain-based solution that allows Argentine merchants to accept cross-border PIX payments simply and without friction. At the same time, through other digital wallets integrated with its API, Argentine tourists can pay with PIX while in Brazil.

As a brand-new and largely unfamiliar feature in the local market, the challenge was to build awareness quickly and position the solution among the merchants who would benefit from it most.

• Market research & audit
• Growth marketing strategy
• Social Media Communication
• Development of segmented B2B landing pages
• UGC Strategy
• Paid media & performance campaigns, including A/B testing
• Website redesign (UX/UI)
• SEO optimization for search engines & LLMs
• Paid media & performance campaigns, including A/B testing
• Conversion rate optimization (CRO)

Position kamiPay as the go-to solution for Argentine merchants to accept payments from Brazilian tourists via Pix, highlighting its ease of use, security, and efficiency.

Develop a cross-media strategy for each stage of the funnel—awareness, consideration, and conversion—combining social media, PR coverage in key outlets, and paid media, driving traffic to segmented B2B landing pages.

• Engaging visual content: Designed posts and reels showcasing how kamiPay works and the benefits of accepting Pix payments.
• Customer testimonials: Shared experiences from businesses already using kamiPay, highlighting improvements in sales and operations.
• Active community interaction: Quick responses to inquiries, participation in conversations, and driving engagement through polls and questions.

Results

• Follower growth
• More inbound inquiries
• High-quality lead generation

Develop personalized sales pages for key verticals such as wineries, travel agencies, and border-area merchants with high Brazilian tourist traffic to precisely target ICPs and maximize conversions. Deliver a sharper, more tailored value proposition that drives results, achieving an average 7.5% conversion rate, well above the 2 to 5 percent industry benchmark.

Relaunch the website with an optimized UX/UI and strategic content that clearly communicates the fintech’s unique value proposition. Within six months, the site attracted 59,000 active users.

Enhance the site with technical and content improvements to boost organic visibility and attract highly qualified traffic. As a result, organic traffic grew steadily and achieved the highest on-site engagement rate among all traffic sources, with a 56% increase.

Position kamiPay as the leading PIX solution in Argentina, significantly increasing brand recognition.

Enhance targeting, creatives, and post-click experience to increase lead quality and reduce acquisition costs.
3,500 B2B contacts generated and 475 merchants activated.

Produce user-generated video content to humanize the brand and strengthen its connection with audiences.