Clear
Can your shampoo do this?
Context
Unilever launches Clear Shampoo in Argentina, Uruguay and Peru. The brand wants to be recognized as a dandruff control authority.
THE AVATAR IS THE EXPERT AND GUIDES THE USER THROUGH THE ONLINE EXPERIENCE, USING VIDEO FORMAT.
![]()
![]()
-
The case
Website development with video integration, in which the consumer can obtain information about the brand, the products and also learn more about dandruff issues and how to treat it.
The online experience is performed by a celebrity who interacts with the user and guides him through the information.
On the other hand the blog and fan page encourage fans to engage in the conversation, participate and collaborate online.
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
-
Qm integral solution
• Online brand communication
• Website development and banner campaign
• Script creation, film production company selection, casting selection, pre and post production
• Movies optimization: web format and video banners
• Social Media communication plan
• Analytics and reporting ![]()
-
Qm integral solution
• Online brand communication
• Website development and banner campaign
• Script creation, film production company selection, casting selection, pre and post production
• Movies optimization: web format and video banners
• Social Media communication plan
• Analytics and reporting
